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How to host your own wine tasting party!

Gather your friends and put your collective wine knowledge to the test with a wine tasting party!

It’s all about bringing that cellar door tasting experience to your home and enjoying good wines and good times. There are no rules to the type of tasting you host –  from a sit-down dinner to an impromptu barbeque, or a casual lunch. Or, you can step it up a notch and host a themed party using some of our ideas (see further below), or make up your own – just make sure it’s lots of fun!

WHAT YOU’LL NEED

So, what do you need to set up your wine tasting? Besides, the wines of course, you’ll also need:

  • Wine glasses – white or red wine glasses depending on the wine being tasted
  • Covers –  to disguise the wine bottles
  • Water – supply still or sparkling water to cleanse the palate between wines
  • Spittoons –  in case some guests don’t want to drink the wine once tasted
  • Snacks – to cleanse the palate. Plain water crackers, breads, olives and cheeses are perfect
  • Pens and note pads – to complete your tasting notes
  • Friends – from two to ten friends, the options are endless

HOW TO PLAY

Disguise the Wines

Put the wines in bottle covers and mix them around so no one knows which is which and number the bottles. We suggest tasting up to four wines each session.

Once you’ve assembled the glasses, bottles and the extra bit and pieces, there’s really one thing left to do – enjoy the tasting

Taste

Now for the best bit. Pour a wine into the corresponding numbered glass for each player. Announce the theme and let the tasting begin.

Make Notes

Thinking about the colour, aromas and taste, each player should jot down their thoughts on their tasting sheet.

Mingle

Reveal and discuss each wine, reading out your tasting notes, remembering there is no absolute right or wrong. Re-set and start again.

Be the host with the most

Have fun choosing the wines for your party. Simply select from your latest Wine Selectors collection or ask your friends to bring a bottle.

Tasting theme ideas

There are so many themes you can chose for your wine tasting party. Here are a few different ideas to get you started.

Regional rumble – taste the unique characteristics of varieties grown in various regions.

Favourites – ask your guests to bring their favourite varietal making sure they’re all different.

Price wars – choose the same variety and vintage from different price points and see if the price reflects the quality.

Vertical tasting – choose one wine and taste several different vintages. It’s really interesting to experience the similarities and the differences from year to year.

Food theme – Thai with Riesling or Gewürztraminer, tapas with Tempranillo or Sangiovese, seafood with Semillon or Sauv Blanc, the combinations are endless.

New wave wines – with so many fantastic emerging alternative varietals now available, step out of the comfort zone and introduce your guests to some deliciously new drops.

Practice makes perfect

With each party and tasting session you’ll detect deeper, more involved aromas and flavours – after all, practice makes perfect.

Get Your Own Wine Tasting Party Kit!

To help expand your love of wine and make tasting fun and easy, we’ve created a great kit, which you can use next time you’re hosting a tasting or even at an impromptu get-together.

 

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What's in a label?
Words by Mark Hughes on 19 Aug 2017
I recently had the privilege of watching the legendary Liverpool FC towel up Sydney FC in a soccer friendly in a private suite at ANZ Stadium courtesy of Claymore Wines . The Clare Valley winery is owned by Adelaide doctor Anura Nitchingham, who became a lifelong Liverpool fan while attending university in the northern England city back in the 80s. Since founding his own winery, he’s been able take his fandom to the next level with the Claymore Wines Liverpool FC range , hence the invite to the match. During the half-time break, with the Reds comfortably leading 3-0, I observed a young couple at the bar looking through the range of Claymore Wines on offer. “Can I try the Purple Rain Sauvignon Blanc …I just love Prince,” the young lass asked of the barmaid. “I’ll have the London Calling,” said he, seemingly unaware of the varietal. It’s a Cabernet Malbec blend, by the way, and a good one, having recently won Platinum  at the Decanter World Wine Awards. Besides football, Anura’s other great love is music. So instead of having wines like a ‘single vineyard Shiraz’, Claymore’s labels bear the name of some of Anura’s favourite songs and albums, such as the Dark Side of the Moon Shiraz, Joshua Tree Riesling and Voodoo Child Chardonnay. “I just wanted to have some fun,” Anura tells me when I ask him the reasoning behind the labels. “After all, wine is meant to be fun, right?” Marketing Wine to Millennials
While it does seem fun, Claymore’s labels seem to fly in the face of traditional wine marketing, where the producer’s logo is consistent across all their wines and information such as varietal, origin and vintage is first and foremost. “It was a struggle early on because the inconsistent branding was deemed anti-marketing,” admits Claymore’s general manager, Carissa Major. “But once we explained the story, we had a more personal conversation with the customer. Now, people come to our cellar door, pick up a Bittersweet Symphony (Cab Sav) and say, ‘this is from my generation, I get it’. The labels were never meant to be a gimmick, they are the sound track to Anura’s life. But marketing-wise today, they present exciting opportunities rather than barriers.” Recent studies from California State University help explain the marketing swing. Researchers looked at the fastest growing buyer market in wine – millennials – people born after 1980, so termed because they hit maturity at the turn of the millennium. This generation is cashed up, brand savvy and, most importantly, they are on the verge of overtaking baby boomers as the biggest buyers of wine. The university study found that millennials prefer wine labels that are brightly coloured, less traditional, more graphically focused and feature creative brand names. If you’re a wine producer listening to a baby boomer marketer, maybe it’s time to think outside the box. The story of Fowles Wine’s Ladies Who Shoot Their Lunch is a great example. The label shows an art deco-style image of a lady in her finery out for a hunt. “My wife designs the labels and we actually took advice from a leading marketer about whether this was a good idea. Their response? No!,” explains Fowles Wines owner, Matt Fowles. “We ultimately disagreed and released the wines, but it was useful advice in the sense that it was liberating. We thought, if there is no place in the market for this, then we should just do the designs we really love, so we did. It was all a bit of fun and, surprise, surprise, they sell well.” Art for art’s sake
Riverland producer Delinquente Wine Co. has taken label art in an even more contemporary direction channelling a punk ethos on their wines such as The Bullet Dodger Montepulciano and the Screaming Betty Vermentino. “The starting point with the artwork for Delinquente was to do something very different to traditional wine labels, but also to represent things we have a passion for, like street art and alternative culture,’ says winemaker/owner Con-Greg Grigoriou. “The art represents our ideas and allows us to connect with people in an interesting way. We all know a ‘Screaming Betty’, or would at least like to party with her. So they have taken on a life of their own.” Not everyone is a fan. Seventy-nine-year-old wine critic James Halliday described Delinquente Wines as setting “the new low water-mark” for labels in Australia. But he likes their wines. And that’s the thing, the wine has to be good to get the buyer to keep coming back. These days, wine is fashion and bottle shop aisles are the catwalks. Marketing a label is just as important as the wine inside the bottle. Get both right and you could just make it. Traditionalists will most likely continue to stock their cellars with family crested bottles. The millennials crave new and exciting. As for me, I’ll see you on the dark side of the moon.
Two Blues Sauvignon Blanc 2014
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